Digital Marketing

Despite growing demand for quality content and digital journalism, the news industry is still under substantial pressure to remain relevant during the industry-wide transition to digital. As part of an ongoing strategy to assist with the rapid evolution of the news industry, Google is introducing...

Earlier this month, Google AdWords notified advertisers in their accounts and via Twitter that they had implemented changes to the way AdWords calculates your daily spend. Moving forward, AdWords can automatically over spend advertisers’ daily budgets by as much as two times the allocated amount. In...

How many times has it happened that you had the perfect sales pitch or landing page, but with no leads to brag about? Thousands of visits on your landing page vs. zero conversions and a high bounce rate. You spend hours of your time,...

The search marketing industry is constantly evolving, which is why there are a number of conferences held in Australia each year. At these collaborative events, digital marketing experts are able to share ideas and create long-lasting business relationships.   Below are some of the main events...

Earlier, small businesses were focused on competing within the local market. Globalization and digitisation have led to the growth of both, omnipresent opportunities and omnipresent competition. Other than effective digital marketing ideas, businesses need to come up with strategies to make an abiding impact...

  Picture this: you've been working hard on creating the perfect marketing campaign for your brand, you've come up with all the details, everything was organized perfectly, and the campaign was seemingly successfully launched. Instead of acquiring you many new customers, however, the campaign has...

Statistics released by Hubspot report that 47% of most buyers must see up to five pieces of content prior to working with any company. So what does this mean exactly? It simply means that, when doing any type of digital marketing strategy, content plays...

According to the sixth annual Content Marketing in Australia: Benchmarks, Budgets, and Trends report, content marketing in Australia is on the rise.   The report, which was compiled by the Content Marketing Institute (CMI) in collaboration with the Association for Data-Driven Marketing and Advertising (ADMA), has...

Ask any SEO what their first thoughts are when it comes to building links and they will be quick to tell you how difficult it is. It is the equivalent to going out into a minefield. One wrong step and your website’s SEO results...