Social Media in Australia: The Latest Stats (2017)

social media usage in australia
Social media is one the most useful tools available to Australian search marketing specialists, with the latest social media statistics (accurate as of August 2017) proving just how influential some of the world’s biggest social networking sites are in the land down under. According to...

Businesses Forecast to Cop the Brunt of Facebook’s News Feed Updates

Facebook users can expect to see dramatic changes to their news feeds, as the tech company works to improve the visibility of posts made by friends and family, while de-emphasising content shared by publishers and brands. In the coming weeks, users will begin to see...

How To Make Brand Identity A Core Part Of Your Content Strategy

Over the years, the brand purpose has moved from being a side investment for businesses and a gesture to improve relations with the community to be a core component of a business. Today, customers, employees, the press and investors are attracted to a business...

How to Craft a Strategy That Will Integrate Traditional and Digital Marketing Methods

A recent research study has established that 87% of Australians access the internet on a daily basis, which absolutely justifies the dominance of digital marketing.   The same report states that 69% of people who use the internet are also social media users, so it’s...

Marketing Basics – The What, The How And The Why!?

We have made considerable efforts to deal with different aspects of marketing and its terminology without making sure that the basics are understood. For an absolute beginner entrepreneur or small businessman/woman, marketing can be just a vague notion that is not quite tangible. If...

10 Tips for a Successful Video Marketing Campaign in 2019

As you go through all the marketing news, trends and your own inbox, you realize just how innovative certain companies can get in their marketing efforts. All of us had at least one of those moments when we admired the creativity of a company...

7 Digital Marketing Conferences You Need to Attend in 2018

search marketing australia
The search marketing industry is constantly evolving, which is why there are a number of conferences held in Australia each year. At these collaborative events, digital marketing experts are able to share ideas and create long-lasting business relationships.   Below are some of the main events...

Why Millennials Will Make-Or-Break Your Digital Marketing Strategy

  Millennials - the generation that is slowly but surely taking over the workforce and on route to hold most of society’s purchasing power as well! Born between 1981 and 1999, millennials are ‘for the culture’; engaged and interested in reshaping the world and how...

Build Links the Right Way in 2018

how to get website backlinks
Ask any SEO what their first thoughts are when it comes to building links and they will be quick to tell you how difficult it is. It is the equivalent to going out into a minefield. One wrong step and your website’s SEO results...

Why Quality Content Is Key To A Successful Digital Marketing Strategy

Statistics released by Hubspot report that 47% of most buyers must see up to five pieces of content prior to working with any company. So what does this mean exactly? It simply means that, when doing any type of digital marketing strategy, content plays...
- Advertisement -

LATEST NEWS

MUST READ