Marketing Basics – The What, The How And The Why!?

We have made considerable efforts to deal with different aspects of marketing and its terminology without making sure that the basics are understood. For an absolute beginner entrepreneur or small businessman/woman, marketing can be just a vague notion that is not quite tangible. If...

How to Avoid Greenwashing for Sustainable Marketing

What is greenwashing? Greenwashing, it sounds clean right? It’s actually a dirty business practise where a company spends more time and money marketing themselves as being environmentally friendly than on actually minimising their environmental impact. Investopedia labels greenwashing as the process of conveying a false impression...

11 Digital Marketing Do’s And Don’ts You Need To Adhere To In 2018

Google is known to change its algorithm every now and then in order to improve the user experience. While it may be a good thing for the users, the marketing experts have a tough time as they have to constantly evolve their digital marketing...

How To Make Brand Identity A Core Part Of Your Content Strategy

Over the years, the brand purpose has moved from being a side investment for businesses and a gesture to improve relations with the community to be a core component of a business. Today, customers, employees, the press and investors are attracted to a business...

15 Reasons Local SEO Is More Important Than Ever!

As a local business owner, visibility is critical in capturing those local customers. But what about your online presence? How do you know that when local customers are searching for you, your business is at the top of the search results? That’s where local...

Why Millennials Will Make-Or-Break Your Digital Marketing Strategy

  Millennials - the generation that is slowly but surely taking over the workforce and on route to hold most of society’s purchasing power as well! Born between 1981 and 1999, millennials are ‘for the culture’; engaged and interested in reshaping the world and how...

New Report Indicates Content Marketing in Australia is on the Rise

australian content marketing
According to the sixth annual Content Marketing in Australia: Benchmarks, Budgets, and Trends report, content marketing in Australia is on the rise.   The report, which was compiled by the Content Marketing Institute (CMI) in collaboration with the Association for Data-Driven Marketing and Advertising (ADMA), has...

The Biggest Marketing Fails In Recent Years

  Picture this: you've been working hard on creating the perfect marketing campaign for your brand, you've come up with all the details, everything was organized perfectly, and the campaign was seemingly successfully launched. Instead of acquiring you many new customers, however, the campaign has...

The Future of Digital Journalism

Despite growing demand for quality content and digital journalism, the news industry is still under substantial pressure to remain relevant during the industry-wide transition to digital. As part of an ongoing strategy to assist with the rapid evolution of the news industry, Google is introducing...
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