Businesses Forecast to Cop the Brunt of Facebook’s News Feed Updates

Facebook users can expect to see dramatic changes to their news feeds, as the tech company works to improve the visibility of posts made by friends and family, while de-emphasising content shared by publishers and brands. In the coming weeks, users will begin to see...

Build Links the Right Way in 2018

how to get website backlinks
Ask any SEO what their first thoughts are when it comes to building links and they will be quick to tell you how difficult it is. It is the equivalent to going out into a minefield. One wrong step and your website’s SEO results...

7 Digital Marketing Conferences You Need to Attend in 2018

search marketing australia
The search marketing industry is constantly evolving, which is why there are a number of conferences held in Australia each year. At these collaborative events, digital marketing experts are able to share ideas and create long-lasting business relationships.   Below are some of the main events...

11 Digital Marketing Do’s And Don’ts You Need To Adhere To In 2018

Google is known to change its algorithm every now and then in order to improve the user experience. While it may be a good thing for the users, the marketing experts have a tough time as they have to constantly evolve their digital marketing...

Social Media in Australia: The Latest Stats (2017)

social media usage in australia
Social media is one the most useful tools available to Australian search marketing specialists, with the latest social media statistics (accurate as of August 2017) proving just how influential some of the world’s biggest social networking sites are in the land down under. According to...

How to Craft a Strategy That Will Integrate Traditional and Digital Marketing Methods

A recent research study has established that 87% of Australians access the internet on a daily basis, which absolutely justifies the dominance of digital marketing.   The same report states that 69% of people who use the internet are also social media users, so it’s...

How To Make Brand Identity A Core Part Of Your Content Strategy

Over the years, the brand purpose has moved from being a side investment for businesses and a gesture to improve relations with the community to be a core component of a business. Today, customers, employees, the press and investors are attracted to a business...

The Future of Digital Journalism

Despite growing demand for quality content and digital journalism, the news industry is still under substantial pressure to remain relevant during the industry-wide transition to digital. As part of an ongoing strategy to assist with the rapid evolution of the news industry, Google is introducing...

New Report Indicates Content Marketing in Australia is on the Rise

australian content marketing
According to the sixth annual Content Marketing in Australia: Benchmarks, Budgets, and Trends report, content marketing in Australia is on the rise.   The report, which was compiled by the Content Marketing Institute (CMI) in collaboration with the Association for Data-Driven Marketing and Advertising (ADMA), has...

How to Develop your Business with Digital Marketing

Earlier, small businesses were focused on competing within the local market. Globalization and digitisation have led to the growth of both, omnipresent opportunities and omnipresent competition. Other than effective digital marketing ideas, businesses need to come up with strategies to make an abiding impact...
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