As a local business owner, visibility is critical in capturing those local customers. But what about your online presence? How do you know that when local customers are searching for you, your business is at the top of the search results? That’s where local SEO comes into play.
According to BrightLocal “Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them.” We already know that utilizing SEO is a very effective way to capture customers. If you have a local business, you’ll definitely want to take it a step further and assure that your local SEO is on point.
BCC Interactive, a premier SEO agency in Philadelphia, PA, has put together an engaging infographic, showing you 15 reasons why local SEO is more important than ever.
1 – Mobile phones generate about 52% of all online traffic worldwide
2 – 46% of Google searches are local
3 – 71% of people looking for a local business are searching online
4 – Google 3-pack local results show up for at least 93% of Google searches that have local intent
5 – Displaying reviews on your website can increase the conversion rate by 270%
6 – 97% of consumers say reviews influence their buying decision
7 – 88% of consumers trust online reviews as much as personal recommendations
8 – 82% of Yelp users said they typically visit Yelp because they intend to buy a product or service
9 – 88% of people who search for local businesses on their mobile phone either call or visit the business within a day
10 – 72% of people who conduct a local search will visit a search within 5 miles
11 – Mobile searches for “open” + “now” + “near me” have grown by 200%
12 – 66% of smartphone users are more likely to purchase from companies whose sites or apps are location-specific
13 – 28% of local mobile searches result in a purchase
14 – 57% of B2B marketers said that SEO generates more leads than any other marketing tactic
15 – 35% of voice assistant users have made a purchase using a voice device