How to Craft a Strategy That Will Integrate Traditional and Digital Marketing Methods

A recent research study has established that 87% of Australians access the internet on a daily basis, which absolutely justifies the dominance of digital marketing.   The same report states that 69% of people who use the internet are also social media users, so it’s...

How To Create High-Converting CTAs In 15 Steps

How many times has it happened that you had the perfect sales pitch or landing page, but with no leads to brag about? Thousands of visits on your landing page vs. zero conversions and a high bounce rate. You spend hours of your time,...

Build Links the Right Way in 2018

how to get website backlinks
Ask any SEO what their first thoughts are when it comes to building links and they will be quick to tell you how difficult it is. It is the equivalent to going out into a minefield. One wrong step and your website’s SEO results...

Why Millennials Will Make-Or-Break Your Digital Marketing Strategy

  Millennials - the generation that is slowly but surely taking over the workforce and on route to hold most of society’s purchasing power as well! Born between 1981 and 1999, millennials are ‘for the culture’; engaged and interested in reshaping the world and how...

Social Media in Australia: The Latest Stats (2017)

social media usage in australia
Social media is one the most useful tools available to Australian search marketing specialists, with the latest social media statistics (accurate as of August 2017) proving just how influential some of the world’s biggest social networking sites are in the land down under. According to...

The Future of Digital Journalism

Despite growing demand for quality content and digital journalism, the news industry is still under substantial pressure to remain relevant during the industry-wide transition to digital. As part of an ongoing strategy to assist with the rapid evolution of the news industry, Google is introducing...
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