Marketing Basics – The What, The How And The Why!?
We have made considerable efforts to deal with different aspects of marketing and its terminology without making sure that the basics are understood. For an absolute beginner entrepreneur or small businessman/woman, marketing can be just a vague notion that is not quite tangible. If...
How to Craft a Strategy That Will Integrate Traditional and Digital Marketing Methods
A recent research study has established that 87% of Australians access the internet on a daily basis, which absolutely justifies the dominance of digital marketing.
The same report states that 69% of people who use the internet are also social media users, so it’s...
The Biggest Marketing Fails In Recent Years
Picture this: you've been working hard on creating the perfect marketing campaign for your brand, you've come up with all the details, everything was organized perfectly, and the campaign was seemingly successfully launched. Instead of acquiring you many new customers, however, the campaign has...
Changes to Google AdWords’ Daily Budgets
Earlier this month, Google AdWords notified advertisers in their accounts and via Twitter that they had implemented changes to the way AdWords calculates your daily spend.
Moving forward, AdWords can automatically over spend advertisers’ daily budgets by as much as two times the allocated amount.
In...
New Report Indicates Content Marketing in Australia is on the Rise
According to the sixth annual Content Marketing in Australia: Benchmarks, Budgets, and Trends report, content marketing in Australia is on the rise.
The report, which was compiled by the Content Marketing Institute (CMI) in collaboration with the Association for Data-Driven Marketing and Advertising (ADMA), has...
The Benefits of Interactive Content Marketing
As more and more people are using the internet for shopping, finding different businesses and products, and for generally interacting with various brands through their websites and social media, online marketing is becoming more refined by the day. Improved marketing software, better algorithms, data...
How To Create High-Converting CTAs In 15 Steps
How many times has it happened that you had the perfect sales pitch or landing page, but with no leads to brag about? Thousands of visits on your landing page vs. zero conversions and a high bounce rate. You spend hours of your time,...
Businesses Forecast to Cop the Brunt of Facebook’s News Feed Updates
Facebook users can expect to see dramatic changes to their news feeds, as the tech company works to improve the visibility of posts made by friends and family, while de-emphasising content shared by publishers and brands.
In the coming weeks, users will begin to see...