Digital Marketing

  As more and more people are using the internet for shopping, finding different businesses and products, and for generally interacting with various brands through their websites and social media, online marketing is becoming more refined by the day. Improved marketing software, better algorithms, data...

As you go through all the marketing news, trends and your own inbox, you realize just how innovative certain companies can get in their marketing efforts. All of us had at least one of those moments when we admired the creativity of a company...

How many times has it happened that you had the perfect sales pitch or landing page, but with no leads to brag about? Thousands of visits on your landing page vs. zero conversions and a high bounce rate. You spend hours of your time,...

Statistics released by Hubspot report that 47% of most buyers must see up to five pieces of content prior to working with any company. So what does this mean exactly? It simply means that, when doing any type of digital marketing strategy, content plays...

As a local business owner, visibility is critical in capturing those local customers. But what about your online presence? How do you know that when local customers are searching for you, your business is at the top of the search results? That’s where local...

As a startup, it’s true that businesses face several challenges. However, getting over these challenges is what the risk-taking ability of a successful entrepreneur is all about. Many B2B companies are launched every now and then. However, only those survive which are able to...

Google is known to change its algorithm every now and then in order to improve the user experience. While it may be a good thing for the users, the marketing experts have a tough time as they have to constantly evolve their digital marketing...

Earlier, small businesses were focused on competing within the local market. Globalization and digitisation have led to the growth of both, omnipresent opportunities and omnipresent competition. Other than effective digital marketing ideas, businesses need to come up with strategies to make an abiding impact...

  Millennials - the generation that is slowly but surely taking over the workforce and on route to hold most of society’s purchasing power as well! Born between 1981 and 1999, millennials are ‘for the culture’; engaged and interested in reshaping the world and how...