Why Millennials Will Make-Or-Break Your Digital Marketing Strategy

  Millennials - the generation that is slowly but surely taking over the workforce and on route to hold most of society’s purchasing power as well! Born between 1981 and 1999, millennials are ‘for the culture’; engaged and interested in reshaping the world and how...

The Future of Digital Journalism

Despite growing demand for quality content and digital journalism, the news industry is still under substantial pressure to remain relevant during the industry-wide transition to digital. As part of an ongoing strategy to assist with the rapid evolution of the news industry, Google is introducing...

How to Craft a Strategy That Will Integrate Traditional and Digital Marketing Methods

A recent research study has established that 87% of Australians access the internet on a daily basis, which absolutely justifies the dominance of digital marketing.   The same report states that 69% of people who use the internet are also social media users, so it’s...

Build Links the Right Way in 2018

how to get website backlinks
Ask any SEO what their first thoughts are when it comes to building links and they will be quick to tell you how difficult it is. It is the equivalent to going out into a minefield. One wrong step and your website’s SEO results...

Businesses Forecast to Cop the Brunt of Facebook’s News Feed Updates

Facebook users can expect to see dramatic changes to their news feeds, as the tech company works to improve the visibility of posts made by friends and family, while de-emphasising content shared by publishers and brands. In the coming weeks, users will begin to see...

7 Digital Marketing Conferences You Need to Attend in 2018

search marketing australia
The search marketing industry is constantly evolving, which is why there are a number of conferences held in Australia each year. At these collaborative events, digital marketing experts are able to share ideas and create long-lasting business relationships.   Below are some of the main events...

New Report Indicates Content Marketing in Australia is on the Rise

australian content marketing
According to the sixth annual Content Marketing in Australia: Benchmarks, Budgets, and Trends report, content marketing in Australia is on the rise.   The report, which was compiled by the Content Marketing Institute (CMI) in collaboration with the Association for Data-Driven Marketing and Advertising (ADMA), has...

Changes to Google AdWords’ Daily Budgets

Updates to google adwords daily spends
Earlier this month, Google AdWords notified advertisers in their accounts and via Twitter that they had implemented changes to the way AdWords calculates your daily spend. Moving forward, AdWords can automatically over spend advertisers’ daily budgets by as much as two times the allocated amount. In...

Social Media in Australia: The Latest Stats (2017)

social media usage in australia
Social media is one the most useful tools available to Australian search marketing specialists, with the latest social media statistics (accurate as of August 2017) proving just how influential some of the world’s biggest social networking sites are in the land down under. According to...
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