search marketing australia

With 2017 quickly coming to an end, Google has released a report detailing the most popular search queries in Australia over the last 12 months.


The results might surprise you…

2017 in Review


Stress balls are a thing of the past, but fidget spinners were all the rage in 2017, and Google’s search queries prove it. ‘Fidget spinner’ appeared in three of the top trending lists, with people asking what they were and if they could DIY them.


Apparently, we’re also quite obsessed with slime, especially if it’s fluffy, borax-free or made from a glue-free alternative.

Not surprisingly, we were all about the AFL, horse racing, and cricket, with Melbourne Cup coming in as the third most searched term in Australia for the year.


It’s also clear that we loved Sophie Monk as The Bachelorette, as she comes in first on the list of trending people in the land down under, with Ed Sheeran and Hugh Hefner following closely behind her on an International scale.

2017's most searched items in australia

Australians were also pretty keen to read up on the same-sex marriage vote, as well as why Australia Day falls on January 26.


Cyclone Debbie was also a much talked about topic, as well as Bali’s volcano, Hurricane Irma and the attacks in London, Las Vegas, and Manchester.


If that wasn’t already enough, we also tackled some pretty tough issues, like political tension in North Korea, what Bitcoin is and how it works, and thanks to Donald Trump’s Twitter feed, we all wanted to know what ‘covfefe’ is.

To get a little more specific, Google has released its full trending lists for Australia in 2017…



  1. Australian Open 2017
  2. Melbourne Cup 2017
  3. Wimbledon 2017
  4. Fidget spinner
  5. Cyclone Debbie
  6. iPhone 8
  7. North Korea
  8. Chris Cornell
  9. iPhone X
  10. Amazon Australia site



  1. Cyclone Debbie
  2. North Korea
  3. Amazon Australia site
  4. Hurricane Irma
  5. Bali volcano
  6. London
  7. Las Vegas
  8. Manchester
  9. UK election
  10. Schapelle Corby


Global People

  1. Harvey Weinstein
  2. Ed Sheeran
  3. Kevin Spacey
  4. Gal Gadot
  5. Floyd Mayweather
  6. Jake Paul
  7. Post Malone
  8. Pippa Middleton
  9. Boy George
  10. Macklemore



  1. Sophie Monk
  2. Kate Fischer
  3. Schapelle Corby
  4. Ben McCormack
  5. Dustin Martin
  6. Cassie Sainsbury
  7. Lisa Wilkinson
  8. Paul Hogan
  9. Katherine Langford
  10. Amber Sherlock



  1. Chris Cornell
  2. Hugh Hefner
  3. Chester Bennington
  4. Tom Petty
  5. Bill Paxton
  6. David Cassidy
  7. Nicky Hayden
  8. John Clarke
  9. Rich Piana
  10. Malcolm Young


Sporting Events

  1. Australian Open 2017
  2. Melbourne Cup 2017
  3. Wimbledon 2017
  4. Mayweather McGregor fight
  5. AFL Grand Final 2017
  6. US Open 2017 Tennis
  7. Mundine vs Green 2
  8. ICC Champions Trophy 2017
  9. AFL Fixtures 2017
  10. Rugby League World Cup 2017


What is…?

  1. What is MSG
  2. What is Bitcoin
  3. What is kimchi
  4. What is a publican
  5. What is covfefe
  6. What is a fidget spinner
  7. What is MSG and why is it bad
  8. What is Sharia law
  9. What is DACA
  10. What is Good Friday


Why is…?

  1. Why is Pandora shutting down
  2. Why is Club Penguin shutting down
  3. Why is Australia Day on 26 January
  4. Why is it called Good Friday
  5. Why is Nathan Lyon Garry
  6. Why is my poop green
  7. Why is Messenger crashing
  8. Why is Snapchat down
  9. Why is two up illegal
  10. Why is my internet so slow



  1. Beef Stroganoff
  2. Hot cross bun
  3. Hollandaise sauce
  4. Chilli con carne
  5. Chicken Cacciatore
  6. Bechamel sauce
  7. Chicken parmigiana
  8. Shepherd’s pie
  9. Beef Bourguignon
  10. Quiche Lorraine


How to Cook…?

  1. How to cook tofu
  2. How to cook eggplant
  3. How to cook pasta
  4. How to cook rice in microwave
  5. How to cook smoked cod
  6. How to cook silverside
  7. How to cook lentils
  8. How to cook salmon fillets
  9. How to cook fennel
  10. How to cook rhubarb


And that’s a wrap on 2017. We hope everyone has a Happy New Year!


Please enter your comment!
Please enter your name here