Social Media

What's the one thing about your social marketing campaigns that frustrates you? If it's the ROI from your social media efforts, then you are not alone.   In fact, the 2017 State of Social Marketing Survey revealed that measuring ROI was the biggest challenge for 58.7%...

With 79 per cent of Australians now using social media, it has become more important than ever for businesses to leverage social for increased visibility online. There are a growing number of social platforms introducing increasingly video-focused algorithms, meaning that social video is fast becoming...

The importance of revisiting your social media strategy cannot be oversold. First of all, you already understand the advantages of having a social media strategy for your business, to begin with. Secondly, you have tapped into its potential and are reaping the benefits of...

With the introduction of new technologies at the workplace, the employee should be familiar with the tool and techniques that are required. Social Media Marketing is also known as SMM, and it is a best and common way for every level of businesses either...

Remember when newspaper advertising used to be the biggest thing around? Business owners would spend a fortune on bold, bright and colourful ads because they knew they worked. Then, the radio came along and took centre stage, followed closely behind by television.   Now, however, social...

YouTube's 'Creator On The Rise' is now available for Australian users of the popular video-sharing site. Originally launched in the US in January this year, the new featured content section for up and coming YouTube stars has only just been made available for Australian users. As...

  Long gone are the more romantic times before computers became an essential part of our everyday lives. Before the internet first appeared, art lovers would sometimes have to go to great lengths to find information about their favourite artists. Of course, this never stopped...

With more than one billion active users per month, Instagram is a powerful channel for encouraging consumers to take action and make purchases instantly. Influencer marketing, as a mainstream marketing tool, involves brands paying, or giving free products and services to Instagrammers and other social...

Facebook users can expect to see dramatic changes to their news feeds, as the tech company works to improve the visibility of posts made by friends and family, while de-emphasising content shared by publishers and brands. In the coming weeks, users will begin to see...