Social Media

The importance of revisiting your social media strategy cannot be oversold. First of all, you already understand the advantages of having a social media strategy for your business, to begin with. Secondly, you have tapped into its potential and are reaping the benefits of...

Social media is one the most useful tools available to Australian search marketing specialists, with the latest social media statistics (accurate as of August 2017) proving just how influential some of the world’s biggest social networking sites are in the land down under. According to...

What's the one thing about your social marketing campaigns that frustrates you? If it's the ROI from your social media efforts, then you are not alone.   In fact, the 2017 State of Social Marketing Survey revealed that measuring ROI was the biggest challenge for 58.7%...

Remember when newspaper advertising used to be the biggest thing around? Business owners would spend a fortune on bold, bright and colourful ads because they knew they worked. Then, the radio came along and took centre stage, followed closely behind by television.   Now, however, social...

With more than one billion active users per month, Instagram is a powerful channel for encouraging consumers to take action and make purchases instantly. Influencer marketing, as a mainstream marketing tool, involves brands paying, or giving free products and services to Instagrammers and other social...

  Making a business stand out is not as hard as it used to be. With the help of some digital marketing experts, everyone can rely on the benefits of social media networking. Making a perfect social media strategy will depend on the nature of...

With 79 per cent of Australians now using social media, it has become more important than ever for businesses to leverage social for increased visibility online. There are a growing number of social platforms introducing increasingly video-focused algorithms, meaning that social video is fast becoming...

In a recent statement, Google announced that they're changing the way YouTube advertising/monetisation works, in a bid to protect advertisers and creators. Over the past year, a number of advertisers have expressed concerns over the placement of their ads, with hundreds of advertisers actually pulling...

YouTube's 'Creator On The Rise' is now available for Australian users of the popular video-sharing site. Originally launched in the US in January this year, the new featured content section for up and coming YouTube stars has only just been made available for Australian users. As...