Social Media

With 79 per cent of Australians now using social media, it has become more important than ever for businesses to leverage social for increased visibility online. There are a growing number of social platforms introducing increasingly video-focused algorithms, meaning that social video is fast becoming...

  Making a business stand out is not as hard as it used to be. With the help of some digital marketing experts, everyone can rely on the benefits of social media networking. Making a perfect social media strategy will depend on the nature of...

Remember when newspaper advertising used to be the biggest thing around? Business owners would spend a fortune on bold, bright and colourful ads because they knew they worked. Then, the radio came along and took centre stage, followed closely behind by television.   Now, however, social...

The importance of revisiting your social media strategy cannot be oversold. First of all, you already understand the advantages of having a social media strategy for your business, to begin with. Secondly, you have tapped into its potential and are reaping the benefits of...

With the introduction of new technologies at the workplace, the employee should be familiar with the tool and techniques that are required. Social Media Marketing is also known as SMM, and it is a best and common way for every level of businesses either...

What's the one thing about your social marketing campaigns that frustrates you? If it's the ROI from your social media efforts, then you are not alone.   In fact, the 2017 State of Social Marketing Survey revealed that measuring ROI was the biggest challenge for 58.7%...

Facebook is an incredibly valuable marketing tool for hotels. Here, Mary Smith, the digital marketing representative for luxury hotel, The Europe, shares her insights on how beneficial Facebook for hotels really is.

In a recent statement, Google announced that they're changing the way YouTube advertising/monetisation works, in a bid to protect advertisers and creators. Over the past year, a number of advertisers have expressed concerns over the placement of their ads, with hundreds of advertisers actually pulling...

Social media is one the most useful tools available to Australian search marketing specialists, with the latest social media statistics (accurate as of August 2017) proving just how influential some of the world’s biggest social networking sites are in the land down under. According to...