Social Media

With 79 per cent of Australians now using social media, it has become more important than ever for businesses to leverage social for increased visibility online. There are a growing number of social platforms introducing increasingly video-focused algorithms, meaning that social video is fast becoming...

Remember when newspaper advertising used to be the biggest thing around? Business owners would spend a fortune on bold, bright and colourful ads because they knew they worked. Then, the radio came along and took centre stage, followed closely behind by television.   Now, however, social...

With more than one billion active users per month, Instagram is a powerful channel for encouraging consumers to take action and make purchases instantly. Influencer marketing, as a mainstream marketing tool, involves brands paying, or giving free products and services to Instagrammers and other social...

  Long gone are the more romantic times before computers became an essential part of our everyday lives. Before the internet first appeared, art lovers would sometimes have to go to great lengths to find information about their favourite artists. Of course, this never stopped...

YouTube's 'Creator On The Rise' is now available for Australian users of the popular video-sharing site. Originally launched in the US in January this year, the new featured content section for up and coming YouTube stars has only just been made available for Australian users. As...

In a recent statement, Google announced that they're changing the way YouTube advertising/monetisation works, in a bid to protect advertisers and creators. Over the past year, a number of advertisers have expressed concerns over the placement of their ads, with hundreds of advertisers actually pulling...

Facebook users can expect to see dramatic changes to their news feeds, as the tech company works to improve the visibility of posts made by friends and family, while de-emphasising content shared by publishers and brands. In the coming weeks, users will begin to see...

Facebook is an incredibly valuable marketing tool for hotels. Here, Mary Smith, the digital marketing representative for luxury hotel, The Europe, shares her insights on how beneficial Facebook for hotels really is.

Social media is one the most useful tools available to Australian search marketing specialists, with the latest social media statistics (accurate as of August 2017) proving just how influential some of the world’s biggest social networking sites are in the land down under. According to...