Social Media

The importance of revisiting your social media strategy cannot be oversold. First of all, you already understand the advantages of having a social media strategy for your business, to begin with. Secondly, you have tapped into its potential and are reaping the benefits of...

Facebook is an incredibly valuable marketing tool for hotels. Here, Mary Smith, the digital marketing representative for luxury hotel, The Europe, shares her insights on how beneficial Facebook for hotels really is.

With more than one billion active users per month, Instagram is a powerful channel for encouraging consumers to take action and make purchases instantly. Influencer marketing, as a mainstream marketing tool, involves brands paying, or giving free products and services to Instagrammers and other social...

Facebook users can expect to see dramatic changes to their news feeds, as the tech company works to improve the visibility of posts made by friends and family, while de-emphasising content shared by publishers and brands. In the coming weeks, users will begin to see...

YouTube's 'Creator On The Rise' is now available for Australian users of the popular video-sharing site. Originally launched in the US in January this year, the new featured content section for up and coming YouTube stars has only just been made available for Australian users. As...

What's the one thing about your social marketing campaigns that frustrates you? If it's the ROI from your social media efforts, then you are not alone.   In fact, the 2017 State of Social Marketing Survey revealed that measuring ROI was the biggest challenge for 58.7%...

In a recent statement, Google announced that they're changing the way YouTube advertising/monetisation works, in a bid to protect advertisers and creators. Over the past year, a number of advertisers have expressed concerns over the placement of their ads, with hundreds of advertisers actually pulling...

  Making a business stand out is not as hard as it used to be. With the help of some digital marketing experts, everyone can rely on the benefits of social media networking. Making a perfect social media strategy will depend on the nature of...

Remember when newspaper advertising used to be the biggest thing around? Business owners would spend a fortune on bold, bright and colourful ads because they knew they worked. Then, the radio came along and took centre stage, followed closely behind by television.   Now, however, social...