social media usage in australia

Social media is one the most useful tools available to Australian search marketing specialists, with the latest social media statistics (accurate as of August 2017) proving just how influential some of the world’s biggest social networking sites are in the land down under.

social media stats

According to the Australian Bureau of Statistics, Australia’s current population (at the time of writing) is 24,660,022 people. Of the just over 24 million people who call Australia home, a staggering 17,000,000 of them are active on Facebook each month.

Facebook is followed closely by YouTube, which has a loyal user base of 15,600,000, with the next closest social platform being with 5,600,000 people actively using the platform each month.

social media in australia

The Following chart outlines the number of unique Australian visitors to popular sites like LinkedIn, Snapchat and many more.

Facebook 17,000,000
YouTube 15,600,000 5,600,000
Instagram 5,000,000
WhatsApp 4,800,000
LinkedIn 4,200,000
Snapchat 4,000,000
Tumblr 3,700,000
Twitter 3,000,000
Tinder 2,800,000
TripAdvisor 2,700,000
Yelp 1,500,000
Blogspot 1,300,000
Flickr 480,000
Pinterest 290,000
Reddit 100,000
MySpace 80,000
Google Plus 60,000
RenRen 50,000


Looking at Facebook in More Detail

facebook usage in australia

Based on social media and ABS data, we know that there 70 per cent of Australia’s population are now active on Facebook, with the following (approximate) demographics:

Age                                           Number of Users

13 – 17                                            940,000
18 – 25                                            3,500,000
25 – 39                                            6,100,000
40 – 55                                            4,100,000
55 – 64                                            1,600,000
65+                                                  1,200,000

It’s also worth noting that one in two Australians use Facebook on a daily basis, with seven in ten Australians having an active account.

Australia’s Social Media Usage on a Global Scale

While Australia’s social media usage seems phenomenal, when ranked against global statistics, it seems somewhat inconsequential.

Worldwide, there are 2.01 billion active monthly Facebook users, with 1.23 billion people logging on daily. There are also 600 million active Instagram users, 467 million registered LinkedIn users and 161 million daily Snapchat users.

Statistics compiled by for August 2017. Source: Vivid Social – Social Media Agency. Figures correct as of 31/08/17.


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