Businesses Forecast to Cop the Brunt of Facebook’s News Feed Updates

Facebook users can expect to see dramatic changes to their news feeds, as the tech company works to improve the visibility of posts made by friends and family, while de-emphasising content shared by publishers and brands. In the coming weeks, users will begin to see...

Why Millennials Will Make-Or-Break Your Digital Marketing Strategy

  Millennials - the generation that is slowly but surely taking over the workforce and on route to hold most of society’s purchasing power as well! Born between 1981 and 1999, millennials are ‘for the culture’; engaged and interested in reshaping the world and how...

The Future of Digital Journalism

Despite growing demand for quality content and digital journalism, the news industry is still under substantial pressure to remain relevant during the industry-wide transition to digital. As part of an ongoing strategy to assist with the rapid evolution of the news industry, Google is introducing...

Marketing Basics – The What, The How And The Why!?

We have made considerable efforts to deal with different aspects of marketing and its terminology without making sure that the basics are understood. For an absolute beginner entrepreneur or small businessman/woman, marketing can be just a vague notion that is not quite tangible. If...

11 Digital Marketing Do’s And Don’ts You Need To Adhere To In 2018

Google is known to change its algorithm every now and then in order to improve the user experience. While it may be a good thing for the users, the marketing experts have a tough time as they have to constantly evolve their digital marketing...

How to Develop your Business with Digital Marketing

Earlier, small businesses were focused on competing within the local market. Globalization and digitisation have led to the growth of both, omnipresent opportunities and omnipresent competition. Other than effective digital marketing ideas, businesses need to come up with strategies to make an abiding impact...
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