Google Announces That Mobile Speed Will Become a Ranking Factor

search marketing australia
As of July 2018, page speed will officially become a ranking factor for mobile searches. Google announced the update last month, citing studies that have shown users alter their browsing habits based on how fast a site loads. According to Google, the speed update will...

AI Set to Promote Equality Online – Google’s Project Respect

Search Marketing Australia
At the 2018 Sydney Gay and Lesbian Mardi Gras, Google released Project Respect; an AI platform that's designed to make online conversations more inclusive. Google Australia launched the project last weekend by asking people to write a statement about themselves, or someone they love and...

Real-Time Public Transport Information Now Available on Google Maps in NSW

Google updates
As of the end of June 2017, commuters in NSW will be able to access real-time bus, train and ferry information from Google Maps. Google has teamed up with Transport New South Wales to make finding your way around the state even easier. Information about...

Introducing Australia’s Very Own Google Assistant

google assistant launches in australia
Google Assistant, which launched in Australia a few months ago, is now available for download on Australian iOS devices. Previously, the app had only been available on Android Marshmallow and Nougat phones, the Google Pixel, Google Home, and smart messaging app Google Alllo. The program, which...

Changes to Google AdWords’ Daily Budgets

Updates to google adwords daily spends
Earlier this month, Google AdWords notified advertisers in their accounts and via Twitter that they had implemented changes to the way AdWords calculates your daily spend. Moving forward, AdWords can automatically over spend advertisers’ daily budgets by as much as two times the allocated amount. In...

Google Rolls Out Changes to Meta Description Lengths

Google updates meta description lengths
  Google has recently confirmed that it’s made a change to the way it displays snippets in search results. Meta descriptions used to cap out at around 160 characters, however, now they can be as long as 320 characters. Google has experimented with snippet lengths in...

Australia Welcomes Google’s Latest Android Feature, Family Link

New Android apps by Google
As of last week, Google Family Link is available in Australia. This new app, which is accessible on Android devices, will allow parents to keep closer tabs on their children’s browsing habits. As it currently stands, only Australians aged 13 and above are able to...
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