Blogging

Statistics released by Hubspot report that 47% of most buyers must see up to five pieces of content prior to working with any company. So what does this mean exactly? It simply means that, when doing any type of digital marketing strategy, content plays...

In a previous life, I was responsible for writing advertorial content for a large online newspaper in New Zealand where I would write articles designed to drive traffic and sell products and services. During this time what I’ve found is that it isn’t the “words”...