Originally launched in the US in January this year, the new featured content section for up and coming YouTube stars has only just been made available for Australian users.

As of September 13, 2017, YouTube has been highlighting creators who are ‘On The Rise’ in a new section of the Trending Tab on the Australian version of the site.

Each week, one creator will be highlighted and featured with the ‘On The Rise’ badge,  for a full day. This is in contrast to the system that has been implemented over in the states, with American users seeing four featured creators/artists each week.

According to YouTube, there are more than 1,000 creators crossing the 1,000 subscriber threshold every day, and the new ‘Creator On The Rise’ badge is their way of celebrating up-and-coming creators.

Therefore, any users with 1,000 or more subscribers are eligible to be featured. However, extra factors are also taken into consideration. Administrators will look at things like how many views a creator gets, watch time and subscriber growth. This is to ensure only the most popular/engaging creators are highlighted.

In Australia, this new feature was kicked off with Christian Hull, who has grown in popularity thanks to his parody videos. At the time of selection, he had 19,000 fans on his channel.

The Australian release of the ‘Creators on the Rise’ featured video content on YouTube coaligns with the release of YouTube’s latest creator site, ‘YouTube Creators’. 

Designed for creators by creators, this revamped site has taken the best of the original Creator Hub, which was launched just over a year ago, and is quickly becoming a central place for YouTube creators to catch-up on the latest news, creator events and YouTube platform updates.

Each ‘On The Rise’ creator will be notified once they are chosen and advised of when they will be featured in the trending section of the site. YouTube hopes this new feature will help users find inspirational new creators to follow.

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According to the Australian Bureau of Statistics, Australia’s current population (at the time of writing) is 24,660,022 people. Of the just over 24 million people who call Australia home, a staggering 17,000,000 of them are active on Facebook each month.

Facebook is followed closely by YouTube, which has a loyal user base of 15,600,000, with the next closest social platform being WordPress.com with 5,600,000 people actively using the platform each month.

The Following chart outlines the number of unique Australian visitors to popular sites like LinkedIn, Snapchat and many more.

Looking at Facebook in More Detail

Based on social media and ABS data, we know that there 70 per cent of Australia’s population are now active on Facebook, with the following (approximate) demographics:

Age                                           Number of Users

13 – 17                                            940,000
18 – 25                                            3,500,000
25 – 39                                            6,100,000
40 – 55                                            4,100,000
55 – 64                                            1,600,000
65+                                                  1,200,000

It’s also worth noting that one in two Australians use Facebook on a daily basis, with seven in ten Australians having an active account.

Australia’s Social Media Usage on a Global Scale

While Australia’s social media usage seems phenomenal, when ranked against global statistics, it seems somewhat inconsequential.

Worldwide, there are 2.01 billion active monthly Facebook users, with 1.23 billion people logging on daily. There are also 600 million active Instagram users, 467 million registered LinkedIn users and 161 million daily Snapchat users.

Statistics compiled by SocialMediaNews.com.au for August 2017. Source: Vivid Social – Social Media Agency. Figures correct as of 31/08/17.

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