SEMA

We have made considerable efforts to deal with different aspects of marketing and its terminology without making sure that the basics are understood. For an absolute beginner entrepreneur or small businessman/woman,...

  Picture this: you've been working hard on creating the perfect marketing campaign for your brand, you've come up with all the details, everything was organized perfectly, and the campaign was seemingly...

  Long gone are the more romantic times before computers became an essential part of our everyday lives. Before the internet first appeared, art lovers would sometimes have to go to great...

Over the years, the brand purpose has moved from being a side investment for businesses and a gesture to improve relations with the community to be a core component of a...

  As more and more people are using the internet for shopping, finding different businesses and products, and for generally interacting with various brands through their websites and social media, online marketing...